Build And Position Your Brand With John Hall [Podcast]

Build And Position Your Brand With John Hall [Podcast] Thought leadership: You’ve no doubt heard the buzzword, but do you know what it means? More importantly, do you know why it matters when it comes to building and growing your business? Today we are going to talk to John Hall, the co-founder and CEO of Influence Co., is going to chat with us today about how thought leadership can help you scale your business and take it to the next level. How John got started with Influence Co., how the company helps other businesses, and why they developed the technology needed for content creation and distribution. What inspired John to write his book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You. Tips on building influence for those who want to use their influence to write and publish a book, as well as the first steps to take when writing a book. How a marketer can find a great idea to pitch to an influential publication. Some tactics John has used to build influence and position himself as an authority. Ideas on measuring intangibles like brand awareness, thought leadership, and influence with both qualitative and quantitative measurements. John’s best advice for someone looking to position themselves as an authority or an influencer. Links: John Hall on LinkedIn Influence Co. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You Likeonomics Non-Obvious If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by John: â€Å"It’s more important to build trust with specific audiences than just selling to them all the time.† â€Å"So many people get published somewhere and they’re like, â€Å"Great, I got published,† [but] if you don’t do things to leverage a content, the chances are less that you’re going to perform.† â€Å"You got to just start writing, getting content out there and being thoughtful about it.†

The Later Years and Last Words of John Adams

The Later Years and Last Words of John Adams Thomas Jefferson still survives. These were the famous last words of Americas second president of the United States, John Adams. He died on July 4, 1826 at the age of 92, on the same day as President Thomas Jefferson. Little did he realize that he actually outlived his former rival who turned into great friend by a few hours.   The relationship between Thomas Jefferson and John Adams started cordially with both working on the draft of the Declaration of Independence. Jefferson often visited with Adams and his wife Abigail after the death of Jeffersons wife Martha in 1782. When both were sent to Europe, Jefferson to France and Adams to England, Jefferson continued to write to Abigail. However, their budding friendship would soon come to an end as they became fierce political rivals during the early days of the republic. When new president George Washington was to choose a Vice President, both Jefferson and Adams were considered. However, their personal political views were quite different.  While Adams supported a stronger federal government with the new Constitution, Jefferson was a staunch advocate of states rights. Washington went with Adams and the relationship between the two men began to wane.   President and Vice President Ironically, due to the fact that Constitution did not originally differentiate between president and vice president candidates during presidential elections, whoever received the most votes became president, while the second most voter became the vice president. Jefferson became Adams Vice President in 1796.  Jefferson then went on to  defeat Adams for reelection in the  significant election of 1800. Part of the reason why Adams lost this election was due to the passage of the Alien and Sedition Acts. These four acts were passed as a response to the criticisms that Adams and the federalists were receiving by their political opponents. The Sedition Act made it so that any conspiracy against the government including interference with officers or riots would result in a high misdemeanor. Thomas Jefferson and James Madison were fiercely opposed to these acts and in response passed the Kentucky and Virginia Resolutions. In Jeffersons Kentucky Resolutions, he argued that the states a ctually had the power of nullification against national laws which they found unconstitutional. Right before leaving office, Adams appointed a number of Jeffersons rivals to high positions in the government. This was when their relationship was truly at its lowest point.   In 1812,  Jefferson and John Adams  began to rekindle their friendship through correspondence. They covered many topics in their letters to each other including politics, life, and love. They ended up writing over 300 letters to each other.  Later in life, Adams vowed to survive until the fiftieth anniversary of the Declaration of Independence. Both he and Jefferson were able to accomplish this feat, dying on the anniversary of its signing. With their death only one signer of the Declaration of Independence, Charles Carroll, was still alive. He lived until 1832.